The importance of small business awards

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Industry awards are not just the reserve of big international companies, small businesses have much to gain from recognition and industry standard awards too. Whether a company is a new start-up or a decades-old family-run business, the free publicity, industry acknowledgement and added credibility winning an award brings, can be a powerful boost to a small business.

Professional recognition

Receiving recognition from a professional body gives credibility to a business. It shows that industry standards have been met and quite possibly exceeded. It also demonstrates that a business can be trusted to deliver on a professional level, and that a particular industry or professional body is keen to be associated with them.

People’s choice awards

When an award winner has been chosen by the public, for example Best Restaurant, this can be a very gratifying accolade. The customers and clients usually trust their peers opinion, so a business that has been recognised by a public vote will very often attract new customers.

A marketing opportunity

Advertising a recently won award can be a great way to promote a brand or small business, especially if the award is pretty current. For instance, winning Best Fish and Chips in 2002, is irrelevant for customers in 2018, so every opportunity to win an up to date award should be taken as a serious marketing strategy.

Here at H Cooper Glass Engravers, providing industries with engraved awards is what we do best, and our collection of fine crystal awards are perfect for businesses, large or small.

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