According to a report by Wine Intelligence, changing lifestyles and drink awareness campaigns have been attributed to the drop in sales for wine since 2015.
The figures show a decrease of around one million regular wine drinkers, with many choosing to opt for low or non-alcoholic wines instead. Data analysts, Nielsen, have found that the sales of non-alcoholic wine increased by 66% in 2018, with producers responding to consumer demand and increasing their range.
Mindfulness about drinking habits is thought to be one of the most likely causes, including choosing a designated driver and the need to reduce alcohol consumption for health reasons. The wine industry has taken the research on board and non-alcoholic drinkers are now being offered a wider choice. Popular brand Lindeman’s, is now offering Cabernet Sauvignon, Chardonnay and a Pinot Noir and Muscat blend as their alcohol-free options, with other wine producers following suit.
A spokesperson for Lindeman’s wines, Kirstie McCosh explains:
“We feel that now was the right time to launch a Lindeman’s non-alcoholic wine. We know the wine industry is changing as consumers are turning to other drinks categories or choosing not to drink at all.”
Nielsen’s data also suggests that this trend is likely to increase by 20% year on year, as new variants and a wider choice becomes available. A meal out with friends and family now means that everyone can enjoy sipping a favourite wine from engraved glasses, whether the content is alcoholic or not.
