Celebrated beverage brand Baileys recently announced it has been selected as the official partner of the Eurovision Song Contest for 2023. The annual event is set to take place here in the UK this year, over a period of three days in the city of Liverpool. As a result, Baileys will be bringing its unique flavour and indulgent image to the renowned competition and to Eurovision Song Contest parties held all around the globe as part of the festivities.
Global Brand Director at Baileys Jennifer English, commented:
“At Baileys, we are huge fans of the Eurovision Song Contest. It is the world’s most joyful global celebration of inclusive and diverse cultures and communities. As the world’s most loved spirits brand, we are thrilled to announce Baileys’ partnership with the Eurovision Song Contest.”
Since back in 2008, the Eurovision Song Contest winner has taken home an iconic glass trophy in the shape of a microphone. This award features a custom design, that was created especially for Eurovision.
A unique piece of hand-made art, the trophy is crafted from solid transparent glass with painted and sand-blasted detailing. It was designed by the Swedish visual artist Kjell Engman of Kosta Boda, who has worked with glass artists for over thirty years. In recent years, his work has focused on art glass, now exhibited all around the world.
The composers and song writers of the winning Eurovision entry also receive glass awards in the form of smaller editions of the trophy.
The Eurovision Song Contest 2023 will take place at Liverpool Arena in the UK on the 9th, 11th, and 13th of May.
